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Product Photography // Automotive 2018

MediaTrinseo's plastics are known to provide great aesthetics in automotive part, even in unpainted applications. Removing painting steps is crucial to carmakers as it lowers costs and weight and therefore enhances fuel savings. We draw attention to the benefits the industry desires by using a unique low key photography style on the applications. Even though the objects in the featured shots look quite photogenic, their appeal is not always that obvious at first glance. When the client sends the car parts over, we often look at them with some serious head scratching before finding their best angle. And even if we do find it, it is sometimes tricky to hang the semi-structural, interior and exterior parts, arrange them and do justice to their product benefits.  The photos highlight the designed textures and surfaces, soft-touch components embedded into hard plastic sections, glossy and matte finishes. We always seek to translate these haptic characteristics and make them come alive visually.

https://www.behance.net/gallery/101555979/Product-Photography-Automotive-2018

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