LamodaMediaEstablished in 2011, lamoda is now Russia's biggest online fashion retailer.
Rebranding is more than just a reaction to growth, it reflects the natural shift from being an e-commerce platform to a daily fashion consultant;
the shift from technology to the human, whether it be employee or customer. And this shift had to come with a change in shape. Or, should we say, a new visual angle? Stripes and squares, leopard skin and houndstooth. All these are the classic patterns we crafted the key visual from. Interwoven with the gold, skies, and primroses of the color palette. Lamoda is no longer just about fashion. It is fashion.https://www.behance.net/gallery/95282631/Lamoda