Guta Cafe RebrandingMediaDeriving unique Vietnamese street culture, Guta Cafe?
Guta Cafe Rebranding
MediaDeriving unique Vietnamese street culture, Guta Cafe? grows to be a familiar coffee brand for urban people could connect and enjoy the outdoor environment. Focusing on responsive and affordable store setup, they have grown fast, dominated Saigon and become one of the most popular convenient coffee chain for everyone in the city. Guta is from a Vietnamese verbal slang, from "gout /gu/ " in French and "ta" in Vietnamese, together stands for the term "our style". Representing for Guta's brand spirit, they proud to serve a decently good strong Vietnamese coffee. From the most common culture of Saigon, street-coffee has become a fundamental habit of not just Saigonese but also Vietnamese. Beneath the habitual culture, there's always a "plastic chair", small and convenient to setup anywhere to become a small coffee shop. The graphic system was taken over by the iconic chair as center combined with all surrounding environmental elements &