Extra Strong. Package Design. MediaGütermann is a large German company engaged in the production of threads, yarn and sewing accessories. One of the leaders in the global textile industry. IDEA: The main properties of polyester threads are their high strength, wear resistance, decorative appearance. Such threads withstand any load and in structure they are very similar to a cable. We decided to express the properties of the thread through a metaphor, namely to show high strength and decorative appearance. There was an idea to make a package in the form of an Jeep, in the bumper of which a rescue winch cable is integrated. This is also a direct sending of threads, which are also used in auto tuning. Using the image of an Jeep, we were able to emotionally strengthen, exaggerate the properties of the product and highlight it in a bright form.