MediaGenesis Block offers alternative-placement services that are professional and comprehensive, and they invest in startups who are changing the financial industry and the ways that humans interact with technology. We began by developing a distinctive brand identity for Genesis Block which could be applied to both digital and print media, and we worked closely with the client over the course of several iterations to deliver an identity that matched the client's vision. The branding and web design that we developed has at its heart a polymorphic block ? literally a "Genesis Block" ? from which distinctive geometric shapes emerge, develop and metamorphose, each representing the services and capabilities that it offers to clients.