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Ferney-Voltaire
- Brand designMediaThe city of Ferney Voltaire approached Graphéine for the redesign of its visual identity. The old graphic charter had existed for 11 years and no longer reflected the dynamism of the city, located at the gates of Switzerland. The entire graphic charter and communication media have also been revised to make them easier to read. The old logo incorporated the benefactor's silhouette inspired by a statue of him located in the heart of the city. However, the back posture, bent and resting on a cane, showed an aging Voltaire, far from the desired modern image. A famous painting of the young Voltaire, served as a model for the creation of the new emblem. A meticulous drawing work followed, which gradually simplified the portrait without compromising its recognizability. This emblem, inscribed in an open circle, gives the feeling of a seal marking the city. The opening of the circle, deliberately placed to line up with Voltaire's clothing, draws a path, symbolizing access to the city.https://www.behance.net/gallery/96490581/Ferney-Voltaire-Brand-design

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