Counterpart
MediaCounterpart, an all-day brunch and coffee shop in Echo Park serving delicious plant-based comfort food. Where the corner deli meets the trendy, modern cafe. They proudly use local ingredients to make all plant-based proteins, sauces, and spreads from scratch. Counterpart's brand identity blends Eastside LA urban coolness with an organic, homey neighborhood cafe feel. We used a simple black and white color palette and minimalistic layouts to counterbalance the colorful, vibrant restaurant space and menu
https://www.behance.net/gallery/101390111/Counterpart